PETA has a gift for getting attention. Now, if it's a matter of whether or not that attention is in a positive light...that's where things get more interesting. In this case, PETA's taken upon themselves to champion the cause for fighting against the aptly and outlandishly named, "speciesism." No more bringing home the bacon and grabbing that poor 'ol damn bull by the horns, you go-getters, you. At least that's what PETA's saying, and this is clearly meant to be taken with the utmost seriousness.